NORMAL is a full service advertising communications company that specializes in creative, effective and cost efficient ways for our clients to reach their customers.

NORMAL is an award winning team of marketing experts with extensive background in media, advertising and marketing communications. We're dedicated to serving our clients, their customers and our community with the special talent, tools, and tenacity that makes us much more than "normal communications".

NORMAL Advertising Communications offers out-of-home advertising opportunities designed to make your brand and message stand out in an increasingly competitive marketplace. Your exclusive ad placement appears on primary forms of transportation most visible to people on-the-go. From large scale airport displays to bus wraps and rail system ads, we've got you and your target market covered.

As founder of Normal Advertising Communications and Lincoln Group Ltd., Bud is a veteran media executive with over 30 years of proven success in the broadcast and out-of-home industries.

His experience spans positions as Corporate Treasurer, Financial VP, Executive VP, Technical Director, and Head of Operations of a multi-station radio division. Bud was instrumental in creating Rochester, New York's dominant radio group of the 1980s-WHAM, WVOR, WPXY, WHTK and The River.

Recently named to the New York State Broadcaster Association's Hall of Fame, Bud is recognized as one of the most successful and entrepreneurial broadcasters in America.

Befitting his love for horse racing, Arnie's career Triple Crown has always revolved around media, marketing and the community.

As VP of Sales and Marketing for the Lincoln Group, Ltd., Arnie's media and sales accomplishments have been numerous and record breaking. He's directed and trained a stable of the most talented advertising sales professionals in the business. Arnie has also masterminded a long series of marketing campaigns and advertising promotions that have received national acclaim--including one of the first broadcast based credit card affinity programs.

Arnie is well-recognized for his active involvement and valued contributions to community organizations and projects. He was instrumental in the development of a new Performing Arts Center in Rochester, as well as presiding as Chairman of the Rochester Broadway Theatre League.

Arnie has enthusiastically and successfully grown Normal Advertising Communications from a small startup to a network of offices and operations that serve over 3,000,000 consumers and hundreds of businesses.

Tom Costa's profile

Tom's broad background in media and creative services sales spans out-of-home, radio and television. He's been a top biller at Normal Advertising Communications, Warner Bros. TV and the Entercom Radio Group, as well as, managing the Sales Teams at Normal Advertising Communications. In addition, Tom's entrepreneurial side led him to starting up the Hendricks Media Team-a full service advertising resource for local and regional accounts.

Tom's personable and competitive style lends itself to his current role directing, recruiting and training the Normal Advertising Communications' Sales Teams in Buffalo, Rochester, Syracuse, and Utica/Rome. Tom knows the importance of providing advertising clients and agencies with creative solutions and measurable results in proving value and return on investment for their marketing investments with Normal Advertising Communications.

When he's not busy at the job, he may be out on the court still enjoying the sport he coached as the former Athletic Director and Head Basketball Coach at Vermont State College. Tom is also currently enrolled in the Simon School of Business at the University of Rochester.